Assistant Professor

​Department of Information Systems & Decision Sciences

​Muma College of Business
University of South Florida
4202 E. Fowler Avenue
Tampa, FL 33620

Email: dezhiyin@usf.edu

My Google Scholar Site

Research Interests

  • User-generated content (e.g., online word-of-mouth, crowdfunding)
  • Emotional expression in online communication
  • Cognitive biases in human-computer interaction​

Journal Articles

  • Dezhi Yin, Samuel D. Bond, and Han Zhang. "Keep Your Cool or Let It Out: Nonlinear Effects of Expressed Arousal on Perceptions of Consumer Reviews," Journal of Marketing Research, June 2017, 54:3, pp. 447-463. [PDF]
  • Dezhi Yin, Sabyasachi Mitra, and Han Zhang. "When Do Consumers Value Positive vs. Negative Reviews? An Empirical Investigation of Confirmation Bias in Online Word of Mouth," Information Systems Research, March 2016, 27:1, pp. 131-144. [PDF]
  • Dezhi Yin, Samuel D. Bond, and Han Zhang. "Anxious or Angry? Effects of Discrete Emotions on the Perceived Helpfulness of Online Reviews," MIS Quarterly, June 2014, 38:2, pp. 539-560. [PDF]

Education

  • Ph.D., IT Management, Georgia Institute of Technology, USA, 2012 
  • M.S., Management Information Systems, Peking University, China, 2007
  • B.S., Information Systems, Shandong University, China, 2005