Assistant Professor

​Department of Information Systems & Decision Sciences

​Muma College of Business
University of South Florida
4202 E. Fowler Avenue
Tampa, FL 33620

Email: dezhiyin@usf.edu

My Google Scholar Site

Research Interests

  • User-generated content (e.g., online word-of-mouth, crowdfunding, Q&A sites)
  • Emotional expression in online environments
  • Cognitive biases and heuristics in computer-mediated communication​

Journal Articles

  • Yin, D., Bond, S. D., & Zhang, H. (forthcoming). Anger in Consumer Reviews: Unhelpful but Persuasive? MIS Quarterly (MISQ). [SSRN]
  • Peng, C. H., Yin, D., & Zhang, H. (forthcoming). More than Words in Medical Question-and-Answer Sites: A Content-Context Congruence Perspective. Information Systems Research (ISR). [SSRN]
  • Jiang, L., Yin, D., & Liu, D. (2019). Can Joy Buy You Money? The Impact of the Strength, Duration, and Phases of an Entrepreneur’s Peak Displayed Joy on Funding Performance. Academy of Management Journal (AMJ), 62(6), 1848-1871. [PDF]
  • Yin, D., Bond, S. D., & Zhang, H. (2017). Keep Your Cool or Let It Out: Nonlinear Effects of Expressed Arousal on Perceptions of Consumer Reviews. Journal of Marketing Research (JMR), 54(3), 447-463. [PDF]
  • Yin, D., Mitra, S., & Zhang, H. (2016). When Do Consumers Value Positive vs. Negative Reviews? An Empirical Investigation of Confirmation Bias in Online Word of Mouth. Information Systems Research (ISR), 27(1), 131-144. [PDF]
  • Yin, D., Bond, S. D., & Zhang, H. (2014). Anxious or Angry? Effects of Discrete Emotions on the Perceived Helpfulness of Online Reviews. MIS Quarterly (MISQ), 38(2), 539-560. [PDF]

Education

  • Ph.D., IT Management, Georgia Institute of Technology, USA, 2012 
  • M.S., Management Information Systems, Peking University, China, 2007
  • B.S., Information Systems, Shandong University, China, 2005